Miral, Abu Dhabi’s creator of destinations, announced today the launch of the Mandarin online flagship store on Alibaba’s travel service platform, Fliggy, to further drive visitation from China to Yas Island, the award-wining leisure and entertainment destination.
This strategic partnership will allow Chinese travelers direct access to booking their holidays and tickets to Yas Island’s theme parks and attractions prior to their visit to the UAE capital. It is the second partnership with Alibaba, with an earlier venture introducing Alipay, the digital payment platform, which was enabled during summer of this year across the Island.
“With the UAE and China working closely to increase and drive investment and tourism growth, this strategic agreement plays a pivotal role in this by driving visitation to Abu Dhabi’s premium leisure and entertainment destination, Yas Island. These partnerships allow us to reach our Chinese visitors directly through Yas Island’s digital presence on Fliggy and the use of their preferred payment options.We are delighted to be ensuring a more efficient and seamless holiday experience for all our Chinese visitors,” said Nouf Al Boushelaibi, Acting Head of Destination Management Department at Miral.
The UAE hosts the largest Chinese visitor base in the Middle East, with Abu Dhabi witnessing a surge in Chinese tourists in 2018, amounting to more than one million visitors. Yas Island has seen a similar trend, with an increase of visitors to the attractions and theme parks, and has made significant efforts in catering to their demands. As a result, the Islandintroduced initiatives to enhance the Chinese visitor experience, such as payment gateway AliPay, multi-lingual guest services teams, and placed ‘welcome Chinese’ certified ambassadors within the theme parks.
Yas Island’s virtual flagship store on Fliggy will enhance the Chinese visitor’s entire booking experience, from reservations all the way to payment and itinerary management. Chinese travelers can use Fliggy to plan and customize their unforgettable trip to Yas Island.
Visit the official Yas Island Fliggy store: https://yasly.fliggy.hk/