About

Miral

OUR

Story

Guided by our past to shape our future

Established in May 2011, Miral, which means “gazelle”, symbolises agility and embodies our values. Our core vision is driven by a commitment to Abu Dhabi’s continued growth, and we have played a key role in the rapid evolution of the leisure and entertainment sector, to support the emirate’s Economic Vision 2030. 

Through our transformative and innovative projects, we aim to contribute to the capital’s long-term development as a sustainable, diversified and globally-integrated economy.

Working with strategic real estate partners, investors and the best brands from around the world, we will continue to play our part in achieving this vision.

OUR

Vision

Architects of curated destinations

Our destinations are about so much more than just a location, they are about people. We care about delivering experiences that trigger joy – new places to live and play, new places to meet, and new experiences to remember. What we do is always carefully curated, pulling together innovation and heritage so that we can always be proud of what we do. Beyond architects we are also pioneers with the aspiration of creating a legacy to put Abu Dhabi and the UAE in the spotlight.

Leadership

H.E. MOHAMED KHALIFA AL MUBARAK

“It is a great privilege to have been entrusted to lead such an array of high-profile groups. The breadth of work allows a joined up approach that can benefit UAE nationals, residents and tourists alike. It also gives me the opportunity to leverage all of my experience in the broadest sense. I am very lucky to have the opportunity to look out across a city and see so many projects that I have been involved with.”

HE Mohamed Khalifa Al Mubarak is a prominent Emirati business leader overseeing Abu Dhabi’s cultural and tourism growth agenda, and a member of the Executive Council of Abu Dhabi.

In his role as Chairman of Miral Asset Management, Al Mubarak has guided the elevation and promotion of Yas Island, Abu Dhabi into a top global destination for entertainment, leisure and business. As an ambitious and visionary leader, Al Mubarak is focussed on driving the company’s brand footprint into new markets, forging new partnerships and evolving Miral’s business model to harness innovation and the commercialization of new products and services.

Al Mubarak is spearheading Miral’s strategic aspiration to contribute to Abu Dhabi’s long-term development as a sustainable, diversified and globally integrated economy. Under his leadership, Miral was appointed as Destination Manager of Saadiyat Island in 2020, the cultural heart of the emirate and a regional beacon in the cultural tourism ecosystem

A prominent advocate of interweaving cultural diversity and social cohesion, Al Mubarak holds a number of Chairman roles within the Emirate, reflecting his desire to integrate arts and creativity into the fabric of Abu Dhabi society. His current board positions include; Chairman of Aldar Properties PJSC, Aldar Academies, Department of Culture and Tourism – Abu Dhabi, Image Nation Abu Dhabi, Louvre Abu Dhabi and twofour54.

In 2019, Al Mubarak became one of the founding members of The Higher Committee of Human Fraternity, an independent body of religious leaders, educational scholars and cultural figures whose purpose is to inspire the values of human fraternity among all people around the world.

He was listed as part of Apollo’s “40 Under 40 Middle East” 2019 series, a prestigious award from one of the world’s most respected art magazines.

Al Mubarak is a graduate of Northeastern University (USA), with a double major in Economics and Political Science.

MOHAMED ABDALLA AL ZAABI

“What we are building in the UAE will become the entertainment and leisure hub for more than just the region.”

Mohamed Al Zaabi is the Chief Executive Officer of Miral Asset Management. He joined the company in 2015 and helped establish Miral as one of the leading curators of experiences in the region.

Al Zaabi currently oversees the management and business strategy of Miral’s expanding portfolio on Yas Island Abu Dhabi, positioning it as a top global destination for entertainment, leisure and business through immersive experiences and world-class attractions.

Through Al Zaabi’s leadership, Miral has invested over AED 15 billion (USD $4 billion) into both completed and ongoing projects on Yas Island, successfully forging key business partnerships with some of the world’s most recognizable leisure and entertainment brands, including SeaWorld Entertainment Inc and Warner Bros. Underscoring Al Zaabi’s success, today Yas Island is home to an array of award-winning experiences and in 2019 attracted 29 million visitations.

After his period in the military, he joined a subsidiary of Emirates Advanced Investment, as Head of Integrated Technologies. Al Zaabi then made his first venture into project and construction development in 2008 when he joined Aldar Properties PJSC. He worked across various business units, including as Head of Integrated Technologies, Director of Estates and Director of Strategic Investments.

His current board positions include; Chairman of Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi and a subsidiary of Miral, and Member of the Board of Directors at Farah Experiences LLC, manager and operator of entertainment experiences on Yas Island Abu Dhabi.

He was the first Emirati to receive the Cisco Certified Internetwork Expert (CCIE) certificate from Cisco, one of the world’s most prestigious certifications in the IT industry. Al Zaabi holds an Executive MBA from INSEAD and an MSc in Strategic Project Planning from Heriot-Watt University, United Kingdom. He earned a bachelor’s degree in Electrical Engineering from UAE University.