Miral group CSR & outreach
We’ve developed a comprehensive Corporate Social Responsibility (CSR) strategy to ensure coherent, impactful initiatives aligned with our strategic direction. This strategy – built on our brand pillars of People, Community and Environment – was created with input from various stakeholders and benchmarks best practices in our industry.
Our CSR strategy is focused on creating a positive impact across society through innovative and sustainable community interventions, aligned with the United Nations Sustainable Development Goals (UN SDGs). Guided by a robust group strategy and framework, and overseen by a dedicated steering committee, the strategy supports the implementation of strategic and transformative initiatives across all Miral Group, helping drive long-term sustainable development for people, communities, and the environment.
PEOPLE
Joyful people create joyful moments
SKILL DEVELOPMENT
Initiatives that provide vocational skills,training and upskilling programmes.
EDUCATION
Initiatives that promote inclusive and equitable quality education and lifelong learning opportunities for all.
COMMUNITY
Coming together for happiness, health and well-being
HEALTH & WELLNESS
Initiatives related to health and wellness to promote comfort, health and happiness.
ARTS & CULTURE
Initiatives that promote and develop traditional arts and handicrafts, as well as protecting our national heritage and culture.
ENVIRONMENT
Safeguarding and preserving our environment
ENVIRONMENT
Initiatives that support environmental sustainability, ecological balance, protection of flora and fauna, and maintenance of high-quality soil, air and water.
ANIMAL WELFARE
Initiatives that protect animal health, prevent pain and distress, and impart education and awareness on the humane treatment of animals.
OUR INITIATIVES
Our initiatives include supporting marine life conservation through contributions to the Yas SeaWorld Research & Rescue Center; as well as programmes delivered in collaboration with Al Ain Zoo, which focus on wildlife protection, education, and biodiversity.
We also drive art and culture programmes, such as Nabra by Miral, alongside broader community engagement initiatives through music, art, and public activations that bring people together and demonstrate a commitment to enhancing Abu Dhabi’s cultural offerings, nurturing homegrown talents, and inspiring creativity.
In addition, we also lead multiple community-led initiatives including beach clean-ups, and Edutainment programmes directed at youth to promote participation and environmental responsibility.
Igniting Creativity: Student Merchandise Challenge with Miral & Bateen World Academy
28 Nov, 2025
Knots of Creativity Workshop by CLYMB Yas Island Abu Dhabi
19 Nov, 2025
Miral Movie Night by CLYMB Yas Island Abu Dhabi
17 Nov, 2025
Miral Pink Run
26 Oct, 2025
Emirati Women’s Day Celebration
27 August, 2025
A Joyful Start: Back to School
22 August, 2025
Gear Up for Knowledge: A Ferrari Workshop Experience
21 June, 2025
Abu Dhabi Hospitality Academy - Les Roches
04 June, 2025
Miral Recycles
29-30 May, 2025
My Community Canvas at SWAD with ZHO
14 May, 2025
Miral Wellness Day
01 May, 2025
Miral Food Preservation Program
14 Apr, 2025
Miral Cheering Squad - SWAD + SKMC
14 Apr, 2025
Ramadan Aman Breaking the Fast Boxes
19 Mar, 2025
Ramadan Family Iftar Boxes (Ne’ma)
14 Mar, 2025
Miral Iftar with Journey of Generation Senior
06 Mar, 2025
Miral Planting Initiative
27 Feb, 2025
International Arabian Horse Championship
21 Feb, 2025
Lecture - The Role of AI in Theme Park Designs
22 Jan, 2025
Miral Farming Initiative
16 Jan, 2025
Youth Retreat
30 Jul, 2024
Winged Horizon Appreciation Day & Miral x Aldar Education MoU Signing
20 Jul, 2024
Miral Recycles
30 Jun, 2024
Wellness Day
14 Jun, 2024
Miral Reading Experience
10 May, 2024
Sanid Training Programme
25 Mar, 2024
Journey of Generations
03 Feb, 2024
Blood Drive
30 Jan, 2024
KEY MILESTONES SINCE LAUNCHING OUR CSR INITIATIVES
Initiatives
Community Members Engaged
Collaborations with Strategic Partners
These outreach initiatives are designed to strengthen community engagement while also supporting fund contributions for Impact by Miral, a strategic platform for funding and delivering meaningful social and environmental impact across Abu Dhabi. Together, these efforts help drive long-term, sustainable impact across key priority areas.
PARTNER WITH MIRAL FOR SUSTAINABLE IMPACT
Together, we can drive impactful change and strengthen our shared commitment to our People, Community and Environment.
Partner with us by submitting your CSR initiative ideas for collaboration.
Follow us on social media to stay updated on CSR initiatives and participate in our community outreach programmes, with all funds raised through these initiatives contributing to Impact by Miral.
Contribute to Impact by Miral, to support meaningful initiatives designed to reflect a focused, science-led approach to preserving the UAE’s marine and terrestrial ecosystems.
