What distinguishes one place from the others in a world full of travel possibilities and leisure activities? What motivates visitors to return, not just once, but repeatedly, instilling a sense of loyalty and belonging? The answer lies in the art of generating memorable experiences, which Miral understands better than anyone else.
Miral, a forerunner in the leisure, tourist, and lifestyle industries, has taken destination development to a whole new level. Their approach to creating remarkable experiences is a combination of enthusiasm, creativity, and a steadfast commitment to making every visit genuinely exceptional.

The Power of Vision: Miral’s Ambition
A compelling aim is at the heart of Miral’s success: to be the region’s most impactful and influential leisure, tourism, and lifestyle brand. This aim serves as a guiding star, inspiring all of their decisions and actions.
Miral doesn’t just build locations; they create destinations that leave an indelible imprint on the hearts and thoughts of people who visit. Every initiative they undertake demonstrates their commitment to having an effect on Abu Dhabi’s future and the people who travel from all over the world.
From Conception to Connection: Miral’s Core Competencies
Miral is distinguished by its holistic approach to destination development. They do not simply construct and then leave; they are involved from conception to development, management, and promotion. This personal touch guarantees that no detail has been overlooked in creating a truly unforgettable vacation.
Miral recognizes the significance of connecting with the people and the culture of the region they serve. This dedication is what drives their ability to build unique and heartfelt locations.
Three Pillars of Progress: Miral’s Operating Brands
Miral operates on three important pillars, each of which contributes to their comprehensive approach to destination development:
Being Progressive: Miral is always pushing the boundaries of what’s possible. They are interested and inquisitive, and they are constantly striving to innovate and improve their places and experiences.
Being Committed: Miral’s commitment extends to their staff, the communities they enter, and the environments they transform. This dedication enables them to form deep bonds with partners, staff, and guests.
Being Joyful: In the end, Miral’s business is to create joy. Joy pervades their enterprises and touches everyone who visits their venues.
Miral’s Human Truth: Heart and Authenticity
Miral stands out as a light of genuineness in a world where many advancements and experiences lack heart and honesty. They recognize that beauty and usefulness are insufficient; a destination must also connect with the community and culture it serves.
Miral’s places and experiences bring people together, creating a genuine sense of belonging. This connection extends beyond the present moment to the local community and surrounding civilizations. It’s no coincidence that Miral’s destinations represent both the past and modernity, contributing to the city’s identity and creating an immediate sense of belonging.
Miral attracts clients, employees, government institutions, and trade associations that share this ideology. They collaborate with partners to guarantee that their destinations are world-class, contributing to Abu Dhabi’s bright and long-term future.
The Belief That Drives Miral: Connecting People
Miral believes that destinations and experiences that take the time to properly connect with people will last the longest. This conviction underpins their approach to destination development.
They recognize that it is not enough to create physically appealing environments; they must also create settings that resonate with visitors on a deeper level. Miral’s destinations are intended to bring people together and build a sense of connection that extends beyond the surface.