Atheer

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Atheer is a cutting-edge, data-driven initiative located on Yas Island, Abu Dhabi. True to its name, meaning “ethereal” and “illuminating,” Atheer empowers digital creators, influencers, and media professionals to redefine content creation and amplification through advanced Al technology, immersive training, and actionable insights.

As an integrated platform, Atheer supports sustainable tourism and entertainment by enabling the creation of high-quality content that highlights Abu Dhabi’s unique appeal. It also provides monetization opportunities through marketing campaigns, media reporting, and creative solutions, enhancing brand visibility and engagement.

Through strategic partnerships with global media leaders, influencers, and organizations,Atheer fosters innovation and collaboration, driving growth, extending visitation, and cementing Abu Dhabi’s status as a global tourism and entertainment hub.

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Photography

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Videography

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Podcasts

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Post-Productions

ATHEER CAPABILITIES

Media Intelligence

Media monitoring, analysis, market research and reporting powered by AI.

Content

Photography, videography, green screen, graphic design, animation, infographics with AI capabilities.

Crisis Management

Live CCTV feed and Operations Room

Live streaming and Broadcasting

High-quality live broadcasts and interviews, connecting with a global audience in real-time.

Training & Development

Training colleagues in media, public speaking, and more

Distribution & Publishing

Efficiently distributing and publishing high-quality content across multiple platforms.

WHERE IDEAS COME TO LIFE

A truly connected 360-degree organisation that is uniquely designed and managed to ensure that every project reaches its maximum

READY TO START CREATING?